This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa. By combining theoretical...

Environmental issues and macro marketing -- Section A: Environment -- Foreign aid on economic growth in Africa : does its effect vary from low to middle-income countries? / Aye Mengistu Alemu and Jin-Sang Lee -- Fishing in dangerous waters? : how narratives of "piracy" and "security" shaped...

chapter Introduction -- chapter Section A: Environment -- chapter Section B: Marketing -- chapter Section A: Finance -- chapter Section B: Consumption -- chapter Section C: Agriculture -- chapter Integration -- chapter Bibliography -- chapter Webpages.