Buultjens, Jeremy; Cairncross, Grant - In: Journal of Place Management and Development 8 (2015) 1, pp. 69-84
Purpose – The purpose of this paper was to examine the direct economic and social benefits accruing from the Birdsville Races. The paper also explores how strategic place marketing has been used to shape the image of the destination, and how this has provided a boost to tourism visitation to...