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"I" Seek Pleasures and "We" Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion
Aaker, Jennifer L.; Lee, Angela Y. - In: Journal of consumer research : JCR ; an … 28 (2001) 1, pp. 33-49
Persistent link: https://www.econbiz.de/10006658651
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Accessibility or Diagnosticity? Disentangling the Influence of Culture on Persuasion Processes and Attitudes
Aaker, Jennifer L. - In: Journal of consumer research : JCR ; an … 26 (2000) 4, pp. 340-357
Persistent link: https://www.econbiz.de/10006663316
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The Malleable Self: The Role of Self-Expression in Persuasion
Aaker, Jennifer L. - In: Journal of marketing research : JMR 36 (1999) 1, pp. 45-57
Persistent link: https://www.econbiz.de/10006667564
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Empathy versus Pride: The Influence of Emotional Appeals across Cultures
Aaker, Jennifer L.; Williams, Patti - In: Journal of consumer research : JCR ; an … 25 (1998) 3, pp. 241-261
Persistent link: https://www.econbiz.de/10006668399
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The Effect of Cultural Orientation on Persuasion
Aaker, Jennifer L.; Maheswaran, Durairaj - In: Journal of consumer research : JCR ; an … 24 (1997) 3, pp. 315-328
Persistent link: https://www.econbiz.de/10006672245
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Dimensions of Brand Personality
Aaker, Jennifer L. - In: Journal of marketing research : JMR 34 (1997) 3, pp. 347-356
Persistent link: https://www.econbiz.de/10006673518
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Time Will Tell: The Distant Appeal of Promotion and Imminent Appeal of Prevention
Mogilner, Cassie; Aaker, Jennifer L.; Pennington, Ginger L. - In: Journal of consumer research : JCR ; an … 34 (2008) 5, pp. 670-681
Persistent link: https://www.econbiz.de/10007906633
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Getting Emotional About Health
Agrawal, Nidhi; Menon, Geeta; Aaker, Jennifer L. - In: Journal of marketing research : JMR 44 (2007) 1, pp. 100-113
Persistent link: https://www.econbiz.de/10007596662
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Cultivating admiration in brands: Warmth, competence, and landing in the “golden quadrant”
Aaker, Jennifer L.; Garbinsky, Emily N.; Vohs, Kathleen D. - In: Journal of consumer psychology : the official journal … 22 (2012) 2, pp. 191-195
Persistent link: https://www.econbiz.de/10009972548
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Bridging the Culture Chasm: Ensuring That Consumers Are Healthy, Wealthy, and Wise
Briley, Donnel A.; Aaker, Jennifer L. - In: Journal of public policy & marketing : JPP & M ; an … 25 (2006) 1, pp. 53-66
Persistent link: https://www.econbiz.de/10007019553