Adulyanukosol, Adul; Silpcharu, Thanin - In: Journal of open innovation : technology, market, and … 6 (2020) 1/5, pp. 1-11
aims at investigating footwear design strategies for the Thai footwear industry to be excellent in the world market. The …The potential of Thai industrial product design is still inferior to that of the leading competitors in the world … reveal that the footwear design strategies consisted of four factors: (1) design, (2) market analysis, (3) innovation, and (4 …