Böger, Maximilian; Wecht, Christoph H.; Stalder, Céline - In: Marketing Review St.Gallen 36 (2019) 2, pp. 38-44
The aim of this research report is to evaluate the potential of the new phenomenon of hybrid business platforms. Currently there is a development from fully digital platforms to "hybrid" platforms that are characterized by featuring digital and analog ingredients at the same time. Even more...