There seems to be a tendency among scholars concerned with tourism to neglect the area of communication in their discussions of marketing or, in specific, promotion. Why this tendency exists is not quite clear. It might be that communication (and the knowledge of it) is taken for granted. The...

The information for the present article was collected by the author during a two‐week visit to Moscow in the summer of 1973. The success of the visit is primarily due to the support the author received from Intourist , the USSR's organization for foreign travel, in specific from Mr. Nikitin ,...