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Consumer behaviour
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Sengupta, Jaideep
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8
Yan, Dengfeng
8
Grewal, Dhruv
7
Chan, Elaine
6
Mukhopadhyay, Anirban
6
White, Katherine
6
Epstein, Leonardo D.
5
Sinn, Francisca
5
Chen, Fangyuan
4
Cuneo, Andres
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Dahl, Darren W.
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Puccinelli, Nancy M.
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Ramanathan, Suresh
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Argo, Jennifer J.
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Gorn, Gerald J.
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Johar, Gita Venkataramani
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Miyazaki, Anthony D.
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Price, Robert
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Raghubir, Priya
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Shen, Hao
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Vohs, Kathleen D.
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Argo, Jennifer J
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Chattopadhyay, Amitava
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of Consumer Research
12
Journal of marketing research : JMR
9
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6
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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ECONIS (ZBW)
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21
UPC Scanner Pricing Systems: Are They Accurate?
Goodstein, Ronald C.
- In:
Journal of marketing
58
(
1994
)
2
,
pp. 20-30
Persistent link: https://www.econbiz.de/10006002315
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22
Re-Inquiries - The Effect of Multiple Extrinsic Cues on Quality Perceptions: A Matter of Consistency
Miyazaki, Anthony D.
;
Grewal, Dhruv
;
Goodstein, Ronald C.
- In:
Journal of consumer research : JCR ; an …
32
(
2005
)
1
,
pp. 146-153
Persistent link: https://www.econbiz.de/10006643649
Saved in:
23
Category-based Applications and Extensions in Advertising: Motivating More Extensive Ad Processing
Goodstein, Ronald C.
- In:
Journal of consumer research : JCR ; an …
20
(
1993
)
1
,
pp. 87-99
Persistent link: https://www.econbiz.de/10006687965
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24
The Moderating Effect of Perceived Risk on Consumers' Evaluations of Product Incongruity: Preference for the Norm
Campbell, Margaret C.
;
Goodstein, Ronald C.
- In:
Journal of consumer research : JCR ; an …
28
(
2001
)
3
,
pp. 439-449
Persistent link: https://www.econbiz.de/10006656186
Saved in:
25
The Impact of Advertising Positioning Strategies on Consumer Price Sensitivity
Kalra, Ajay
;
Goodstein, Ronald C.
- In:
Journal of marketing research : JMR
35
(
1998
)
2
,
pp. 210-224
Persistent link: https://www.econbiz.de/10006670696
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26
Customer Experience Management in Retailing: Understanding the Buying Process
Puccinelli, Nancy M.
;
Goodstein, Ronald C.
;
Grewal, Dhruv
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10008232105
Saved in:
27
Call back the jury: Reinvestigating the effects of fit and parent brand quality in determining brand extension success
Milberg, Sandra J.
;
Goodstein, Ronald C.
;
Sinn, Francisca
; …
- In:
Journal of marketing management : MM
29
(
2013
)
3
,
pp. 374-390
Persistent link: https://www.econbiz.de/10010107615
Saved in:
28
Improving Pricing Accuracy at the Supermarket: Electronic Shelving Systems and Public Policy
Goodstein, Ronald C.
;
Escalas, Jennifer Edson
- In:
Journal of public policy & marketing : JPP & M ; an …
14
(
1995
)
2
,
pp. 216-224
Persistent link: https://www.econbiz.de/10007085247
Saved in:
29
ARTICLES - Effect of Archetypal Embeds on Feelings: An Indirect Route to Affecting Attitudes?
Aylesworth, Andrew B.
;
Goodstein, Ronald C.
;
Ira, Ajay Ka
- In:
Journal of advertising : official publication of the …
28
(
1999
)
3
,
pp. 73
Persistent link: https://www.econbiz.de/10008120794
Saved in:
30
Customer Experience Management in Retailing: Understanding the Buying Process
Puccinelli, Nancy M.
;
Goodstein, Ronald C.
;
Grewal, Dhruv
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 15-31
Persistent link: https://www.econbiz.de/10008889589
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