The objective of this study is to determine role of packaging and labeling on Pakistani consumer's Purchase decisions. The purpose of this research is to examine the essential factors, which are driving the success of a brand and how these factors motivate the consumers while he/she involves in...

A good package can properly communicate a product for better comprehension. Design and marketing personnel expose product contents through such visual elements as word, graphics, color, trade mark, shape, size, and texture, so that people can more easily find and comprehend them. Since packaging...