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Did eighteenth-century shopkeepers use newspapers to promote their goods? : a comparison of Manchester and Norwich 1765-1805
Reed, Dinah - In: History of retailing and consumption 9 (2023) 1, pp. 19-37
Persistent link: https://www.econbiz.de/10014391869
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Advertising and the character of English provincial department stores : c.1880-1914
Stobart, Jon - In: History of retailing and consumption 7 (2021) 1, pp. 98-114
Persistent link: https://www.econbiz.de/10012693764
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Thought piece : a window on advertising archives
Strickland, Jeannette - In: History of retailing and consumption 6 (2020) 3, pp. 153-161
Persistent link: https://www.econbiz.de/10012549000
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Advertising in Top National English Dailies : Which Newspaper is Winning The Brands?
Das, Madhusmita; Chauhan, Gajendra Singh; Poonia, Arun Kumar - 2021
media remains favourable and vibrant. Newspapers still enjoy the trust and patronage of advertising brands. The leading … page advertising trends specially the full page ad, type of placement, product category, visual and celebrity etc. The …
Persistent link: https://www.econbiz.de/10013223031
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Cultural values in financial services advertising : a cross-cultural study of magazine ads in the USA and Korea
Song, Young-A.; Ahn, Hongmin; Sung, Yongjun - In: The journal of services marketing 28 (2014) 5, pp. 349-360
Persistent link: https://www.econbiz.de/10010419915
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Repetitive advertising in newspapers : a study of two new products
Stewart, John B. - 1964
Persistent link: https://www.econbiz.de/10002852098
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Media coverage and stock returns on the London Stock Exchange, 1825-70
Turner, John D.; Ye, Qing; Walker, Clive B. - 2016
News media plays an important role in modern financial markets. In this paper, we analyse the role played by the news media in an historical financial market. Using The Times's coverage of companies listed on the London stock market between 1825 and 1870, we examine the determinants of media...
Persistent link: https://www.econbiz.de/10011458919
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Victorian advertisements
Vries, Leonard de - 1968
Persistent link: https://www.econbiz.de/10000658405
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Humor and cultural values in print advertising : a cross-cultural study
Hatzithomas, Leonidas; Zotos, Yorgos; Boutsouki, Christina - In: International marketing review 28 (2011) 1, pp. 57-80
Persistent link: https://www.econbiz.de/10009008195
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The textual management of the solicit response move in newspaper fundraising advertisements
McGee, Iain - In: Journal of nonprofit & public sector marketing 33 (2021) 3, pp. 265-285
Persistent link: https://www.econbiz.de/10012623628