Agricultural biotechnology firms are high technology companies. Firms in general, and high technology firms in particular, are a set of both assets in place and growth opportunities. This has important implications for managerial decision-making. Knowledge capital motivates exploitation of...

This study explores drivers influencing food processors' decisions to adopt organic practices and the constraints which may limit the availability of food products using the National Organic Program (NOP) organic seal as a marketing tool. A constrained diffusion model is applied to assess seal...

Markets and the agricultural delivery system are examined in terms of the emerging areas of biotechnology and international competitiveness. These areas represent significant new researchable topics of importance to agribusiness. A second general aspect of agribusiness marketing research...

An analysis is provided of the general value added challenge faced by farmers, cooperatives, economic development boards, and others. The VEST model is developed by which publicly traded equities (stocks) can be used directly by farmers as an alternative to traditional value added investment...

The objective of this research is to investigate food product innovation in the context of the first-mover strategy among food manufacturers within agrifood supply chains. The emphasis of the analysis is on developing a useful metric for tracking new product development in the context of...

The structure of industries changes in two major ways. Mergers, acquisitions, and divestitures are considered external factors. In addition, the firm rate of internal growth will influence market concentration. If the firm grows slower than the market, concentration will go down, etc. These two...