Tsu Wei, Toh; Marthandan, Govindan; Yee‐Loong Chong, Alain - In: Industrial Management & Data Systems 109 (2009) 3, pp. 370-388
commerce (m‐commerce) in Malaysia. The five factors examined in this study are perceived usefulness (PU), perceived ease …‐commerce in Malaysia. In addition, PEOU and trust were found to have an insignificant effect on consumer IU m‐commerce in Malaysia …. Research limitations/implications – The generalizability of the findings is limited as the study focuses only on Malaysia …