Esko, Siim; Zeromskis, Mindaugas; Hsuan, Juliana - In: South Asian Journal of Global Business Research 2 (2013) 2, pp. 230-250
, value chain and innovation, an integrative framework is introduced for analysing business readiness in BoP: organisation …, value chain and strategy. Four diverse cases were analysed: GE's reverse innovation project, GrameenPhone, Essilor, and P …. Involving customers and consumers in the innovation process is crucial. The venture also needs to make its offerings accessible …