1. Happiness in economics : the roots and perspectives of a research programme -- 2. Scitovsky's research programme on human welfare -- 3. Enjoying creative activity by developing life skill -- 4. Comfort vs. creative activity as two sources of well-being -- 5. Addiction : from well-being to...

Chapter 1. Introduction -- Chapter 2. An overview of the luxury fashion industry -- Chapter 3. The new consumers of luxury -- Chapter 4. The omnichannel strategy in the fashion industry -- Chapter 5. “See now buy now” -- Chapter 6. Additive manufacturing and smart textiles -- Chapter 7. The...

Frontmatter -- Preface -- Contents in Brief -- Contents -- General Introduction / Ford, Janet / Reifner, Udo -- European Declaration for Social Consumer Rights -- Volume I: Social Banking and New Poverty -- Part I: Economic Development and Private Indebtedness -- Chapter 1. Social Banking and...

Diplom-Psychologe Peter Michael Bak beschreibt in seinem Lehrbuch für Studierende Werbung und die dahinter liegenden psychologischen Methoden und Prozesse. Somit soll eine differenzierte Beurteilung einzelner Methoden und eine gezieltere Konzeption einzelner Werbemaßnahmen ermöglicht werden....