The demand for return in investment (ROI) analyses in public health is on the rise as a "business case" needs to be presented before a public health programme can be funded. This book explains the science behind ROI analyses and shows how policy makers can learn the art of understanding and...

Introduction / Laura Basu, Steve Schifferes and Sophie Knowles -- The UK experience. The UK news media and austerity: trends since the global financial crisis / Steve Schifferes and Sophie Knowles -- Media amnesia and the crisis / Laura Basu -- Austerity, the media and the UK public / Mike Berry...