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Management -- Mass Customization -- Ausgewählte Beispiele -- Kundenorientierte Produktentwicklung am Beispiel des Audi Q7 … -- Nutzenorientierte Produktgestaltung am Beispiel von Pkw -- Testmarktsimulation am Beispiel von Körperpflegemittel -- Markentransfer am …
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Successful product line design and development often requires balancing technical and market trade-offs. Quantitative methods for optimizing product attribute levels using preference elicitation (e.g., conjoint) data are useful for many product types. However, products with substantial...
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When manufacturers do not have sufficient capacity to meet demand and they cannot increase prices, they have to determine other methods to allocate goods among retailers. A common allocation mechanism is based on a retailer's sales history: a retailer that has ordered larger quantities in the...
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