In recent decades, tourism has evolved into one of the largest, fastest-growing, and most dynamic industrial sectors, encompassing various complementary businesses across diverse fields. The pivotal role of local knowledge in shaping tourism services and products in rural areas cannot be...

Sungai Raya village is one of the entrances to Kubu Raya Regency so it has the potential to be used as a stop-over location and tourism storefront for Kubu Raya Regency. Sungai Raya Village has a lot of tourism potential that has not been explored, not packaged, and has not been marketed...

Grundlagen des Tourismus im ländlichen Raum -- Organisations- und Vermarktungsstrukturen -- Infrastruktur für den Tourismus im ländlichen Raum -- Angebots- und Produktentwicklung für den Tourismus im ländlichen Raum -- Kommunikation und Vertrieb für den Tourismus im ländlichen Raum --...

"Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable...

This book of cases about rural tourism development in Canada demonstrates the different ways that tourism has been positioned as a local response to political and economic shifts in a nation that is itself undergoing rapid change, both continentally and globally.