This article analyzes the link between the use of concurrent engineering (CE) and success in new product development (NPD) under varying conditions of uncertainty and complexity--radical versus incremental innovations. Using linear regression, the results obtained indicate that overlapping...

This paper synthesizes, analyses and organizes the factors that can be decisive in a battle for a dominant design. The result is the construction of a rational decision-making model, where the relevant factors are grouped into three blocks – market, technology, and complementary assets. First,...