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Absatzanalyse für den chinesischen Pkw-Markt

Ma, Ke - 1998

The study applies western theory extended by chinese particularities with the aim of analysing the chinese demand for automobiles and establishing a concept for forecasting. Severe data problems (yearly data covering 1978-1995 are available) only allow estimation by regression methods. The...

Persistent link: https://www.econbiz.de/10010489373

Absatzanalyse für den chinesischen Pkw-Markt

Ma, Ke - 1998

Persistent link: https://www.econbiz.de/10000995801

The effects of sub-brands and brand name structure on extension evaluation : an empirical study based on Chinese culture

Chen, Tong; Ma, Ke; Zheng, Chundong; Wang, Han - In: The journal of brand management : an international journal 22 (2015) 8, pp. 695-713

Persistent link: https://www.econbiz.de/10011399863

Ineffective brand extensions and the Sisyphus Effect

Zheng, Chundong; Ma, Ke; Duan, Qi; Wang, Han - In: The journal of product & brand management 24 (2015) 2, pp. 165-171

Persistent link: https://www.econbiz.de/10011308500

Does freight insurance really work? : effect of freight insurance on consumers' attitude in online shopping

Chen, Tong; Ma, Ke; Zheng, Chundong - In: International journal of internet marketing and … 12 (2018) 3, pp. 209-232

Persistent link: https://www.econbiz.de/10011918359

Influence of thinking style and attribution on consumer response to online stockouts

Ma, Ke; Chen, Tong; Zheng, Chundong - In: Journal of retailing and consumer services 43 (2018), pp. 218-225

Persistent link: https://www.econbiz.de/10011883205

Is high recovery more effective than expected recovery in addressing service failure? : a moral judgment perspective

Chen, Tong; Ma, Ke; Bian, Xuemei; Zheng, Chundong; … - In: Journal of business research : JBR 82 (2018), pp. 1-9

Persistent link: https://www.econbiz.de/10011771721

The characteristics and drivers of China's city-level urban-rural activity sectors’ carbon intensity gap during urban land expansion

Gao, Ming; Ma, Ke; Yu, Jie - In: Energy policy 181 (2023), pp. 1-13

Persistent link: https://www.econbiz.de/10014479157

The effect of inoculation messages on service recovery

Ma, Ke; Qian, Si - In: Marketing intelligence & planning 40 (2022) 6, pp. 710-723

Persistent link: https://www.econbiz.de/10013393518

Absatzanalyse für den chinesischen Pkw-Markt

Ma, Ke - 1998

Persistent link: https://www.econbiz.de/10004601256

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