Büchler, Jan-Philipp (ed.); Hoon, Christina (ed.) - 2024
Part 1: Spearheading Innovation -- Hidden Champions: Strategic Logic of Innovation -- Customer-Centric Innovation … Marketing for IntelliSens by Huf Hülsbeck & Fürst -- Creating a High Performance Culture for Innovation at Autoneum -- The Next … sections help to dive deeper into the topics of innovation, internationalization, and leadership. Practitioners may gain …