Similar Search Results

Satisfaction and dissatisfaction in service encounters

Srijumpa, Rapeeporn; Chiarakul, Tanyamai; Speece, Mark - In: International Journal of Bank Marketing 25 (2007) 3, pp. 173-194

limitations/implications – The paper shows that Thailand is a highly personal relationship oriented business culture. The results …

Persistent link: https://www.econbiz.de/10014759901

Customer expectations of CSR, perceived service quality and brand effect in Thai retail banking

Poolthong, Yaowalak; Mandhachitara, Rujirutana - In: International Journal of Bank Marketing 27 (2009) 6, pp. 408-427

brand effect from the perspective of retail banking customers in Bangkok, Thailand. The paper also aims to examine the … retail banking industry in Thailand, applications of the findings beyond Thailand should take into account other factors such …

Persistent link: https://www.econbiz.de/10014759967

Internal and External Marketing: Effects on Consumer Satisfaction in Banks in Thailand

Tansuhaj, Patriya; Wong, John; McCullough, Jim - In: International Journal of Bank Marketing 5 (1987) 3, pp. 73-83

for their effects on consumer satisfaction. These concepts in the context of foreign and domestic banks in Thailand are …

Persistent link: https://www.econbiz.de/10014760439

Investigating the factors influencing the adoption of m-banking: a cross cultural study

Mortimer, Gary; Neale, Larry; Hasan, Syed Fazal E; … - In: International Journal of Bank Marketing 33 (2015) 4, pp. 545-570

/methodology/approach – A web-based survey was employed to collect data from 348 respondents, split across Thailand and Australia. Data were …/implications – The actual variance explained by the study’s model was higher in Australia (59.3 per cent) than for Thailand (23.8 per …

Persistent link: https://www.econbiz.de/10014760879

Buddhism, gender, and sexualities: queer spiritualities in Thailand

Ocha, Witchayanee - In: Equality, Diversity and Inclusion: An International Journal 42 (2023) 5, pp. 685-705

Purpose The article aims to present a new aspect of “the emergent identities” in Thailand with a correlation between … negotiating their gendered religious spaces in Thailand. Design/methodology/approach The study investigates perceptions of … Thailand. The paper also promotes equality to all human beings and shows a struggle for the basic human rights of sexual …

Persistent link: https://www.econbiz.de/10014720129

Land titles and formal credit in Thailand

Sakprachawut, Soontaree; Jourdain, Damien - In: Agricultural Finance Review 76 (2016) 2, pp. 270-287

participation in the formal credit market in a land reform area of Thailand. Design/methodology/approach – Data collected on 218 … farm households in one land reform area of Western Thailand are analyzed with a generalized double-hurdle model to …. Originality/value – The paper investigates the possible effects of a unique partial land rights in Thailand that guarantees only …

Persistent link: https://www.econbiz.de/10014667701

Franchise management strategy driving franchisee performance in the service sectors in Thailand

Chonlatis Darawong - In: Strategic change 33 (2024) 4, pp. 245-255

Persistent link: https://www.econbiz.de/10014635136

Fast moving luxury goods: positioning strategies for Scotch whisky in Thai department stores

Mandhachitara, Rujirutana; Lockshin, Larry - In: International Journal of Retail & Distribution Management 32 (2004) 6, pp. 312-319

This paper examines the Scotch whisky market in Thai department stores over a two‐year period and shows their importance to Thai retailing. The paper then finds that the category behaves as both a fast moving consumer goods market and as a luxury market. Product movement is rapid when compared...

Persistent link: https://www.econbiz.de/10014803137

Vision effects in Thai retail stores: practical implications

Kantabutra, Sooksan - In: International Journal of Retail & Distribution Management 36 (2008) 4, pp. 323-342

Purpose – The purpose of this paper is to examine the relationships between vision attributes and content, and customer and staff satisfaction in Thai retail stores, taking into account vision realization factors of vision communication, organizational alignment, motivation of staff and...

Persistent link: https://www.econbiz.de/10014803361

A comparative investigation of consumers' attitudes toward marketing practices of hypermarket retailers in Thailand

Watchravesringkan, Kittichai (Tu); Punyapiroje, Chompunuch - In: International Journal of Retail & Distribution Management 39 (2011) 9, pp. 702-720

Carrefour) in Thailand. Design/methodology/approach – A non‐probability convenience sampling procedure was employed. The data … investigate CATMPs of multinational hypermarket retailers operating in Thailand. …

Persistent link: https://www.econbiz.de/10014803544