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Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.; Voorhees, Clay M.; Pratt, Alexander B. - In: International journal of research in marketing : IJRM ; … 40 (2023) 4, pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
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The role of cultural differences in customer retention : evidence from the high-contact service industry
Fam, Kim Shyan; Boon Liat Cheng; Cham Tat Huei; Yi, … - In: Journal of hospitality & tourism research : JHTR ; the … 47 (2023) 1, pp. 257-288
Persistent link: https://www.econbiz.de/10014230003
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Reductions in customer commitment : an empirical study on pure downgrade versus hybrid downgrade
Zhou, Chenxi; Lin, Liming; Guo, Zhaoyang; Jiang, Juncai - In: Journal of service research 27 (2024) 3, pp. 432-449
Persistent link: https://www.econbiz.de/10014580530
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A framework for relationships in ecommerce websites
Ghandour, Ahmad; Parackal, Mathew; Deans, Kenneth R. - In: International journal of e-business research : IJEBR ; … 19 (2023) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10015050829
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Enhancing customer loyalty in financial service through harnessing relationship marketing : the mediating effects of brand image
Pramanik, Shah Alam Kabir; Azam, Md. Shah; Rakib, Md. … - In: International journal of electronic customer … 14 (2024) 2, pp. 181-205
Persistent link: https://www.econbiz.de/10015064323
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Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane; Carlson, Jamie - In: The journal of brand management : an international journal 21 (2014) 6, pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
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Playing with price
Yeoman, Ian - In: Journal of revenue and pricing management 13 (2014) 6, pp. 508-510
Persistent link: https://www.econbiz.de/10010508089
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Interpreting value in the customer service experience using customer-dominant logic
Tynan, Caroline; McKechnie, Sally; Hartley, Stephanie - In: Journal of marketing management : MM 30 (2014) 9/10, pp. 1058-1081
Persistent link: https://www.econbiz.de/10010411295
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Social media and m-commerce
Pelet, Jean-Eric; Papadopoulou, Panagiota - In: International journal of internet marketing and … 9 (2015) 1, pp. 66-84
Persistent link: https://www.econbiz.de/10011387770
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Drivers of customer behavioral intentions and the relationship with service quality in specific industry contexts
Veloso, Cláudia Miranda; Sousa, Bruno - In: The international review of retail, distribution and … 32 (2022) 1, pp. 43-58
Persistent link: https://www.econbiz.de/10012873358