Intro -- Contents -- Acknowledgments -- Part One: Non-Ordinary Products (and Services) -- Part Two: The Component Parts of Form -- Part Three: Qualities of the Soul (of Design) and Their Consequences -- Part Four: Makers and Creativity: Toward Commercial Success with Special Things -- Part Five:...

In this paper, we examine the apparent conflict between artistic and commercial objectives within creative companies, taking as our point of departure a particularly energetic debate during a symposium at the 2007 Academy of Management meetings. We surface the assumptions that underlie such...

What makes the Apple iPhone cool? Bang & Olufsen and Samsung's televisions beautiful? Any of a wide variety of products and services special? The answer is not simply functionality or technology, for competitors' products are often as good. The Soul of Design explores the uncanny power of some...