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Particularly, this case study provides facts pertaining to the marketing efforts of Guest-Tek Interactive Entertainment Company. Further the case derives the purposes of developing a marketing strategy when they enter in to Russian market. Secondly the case discusses about the implications of...
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process reengineering through standardizing, automating, and streamlining distribution and channel management to ensure … effectiveness, competitive advantage and economic sustainability. The most common goals of manufacturers are profitability, sales … value, market penetration, new product development and channel management which drives their growth and survival. 145 …
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uninformed about that extra value. A monopolist will increase its profit by informing the non-customers of its product's hidden … actually make a higher profit if it keeps its hidden value secret from its competitor's customers even if advertising to inform …
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Strategy and its Basic PrinciplesCompetitive Strategies in ActionFramework for Competitive AnalysisExternal AnalysisInternal AnalysisMarketing Research and PlanningDeveloping a Marketing Intelligence SystemMarketing Research TechniquesStrategic Marketing PlanningDeveloping the Marketing...
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