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Kriterien erfolgreicher Kommunikationspolitik im öffentlichen Personennahverkehr
Stötzer, Sandra - 2006
Persistent link: https://www.econbiz.de/10013269083
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Politisches Marketing in den Massenmedien
Dombrowski, Ines - 1997
Persistent link: https://www.econbiz.de/10000965206
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The journey from market orientation to firm performance : a comparative study of US and Taiwanese SMEs
Chao, Mike Chen-Ho; Spillan, John E. - In: Management research review 33 (2010) 5/6, pp. 472-483
Persistent link: https://www.econbiz.de/10003991394
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Systematische Marktausschöpfung im Mittelstand : Wege zur Erschließung neuer Absatzpotenziale am Beispiel der Automobilbranche
Brand, Franz-Josef - In: Die neue Macht des Marketing : wie Sie Ihr Unternehmen …, (pp. 355-368). 2007
Persistent link: https://www.econbiz.de/10003595175
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Market intelligence effect on perceived psychic distance, strategic behaviours and export performance in industrial SMEs
Navarro García, Antonio; Peris-Oritz, Marta; … - In: The journal of business & industrial marketing 31 (2016) 3, pp. 365-380
Persistent link: https://www.econbiz.de/10011523976
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Die Diskriminanzanalyse : eine Anwendung zur Differenzierung der Marketing-Strategie einer Klein- oder Mittelunternehmung
Vanetti, Maurizio - In: Internationales Gewerbearchiv : IGA ; Zeitschrift für … 41 (1993) 2, pp. 93-99
Persistent link: https://www.econbiz.de/10001147850
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The state of strategic marketing application in Czech small and medium-sized enterprises
Matušínská, Kateřina; Stoklasa, Michal - In: Scientific Annals of Economics and Business 66 (2019) 2, pp. 193-212
Persistent link: https://www.econbiz.de/10012313611
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Design Management konkret
Hinz, Katrin (contributor) - 2007
Persistent link: https://www.econbiz.de/10003597188
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Public relations meets marketing online : an exploratory study of biotech small- to medium-sized enterprises
Gurau, Calin - In: New media and public relations, (pp. 285-298). 2007
Persistent link: https://www.econbiz.de/10003553938
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Introducing integrated hybrid communication : the nexus linking marketing communication and corporate communication
Sharifah Faridah Syed Alwi; Balmer, John M.T.; Stoian, … - In: Qualitative market research : an international journal 25 (2022) 4, pp. 405-432
Persistent link: https://www.econbiz.de/10013380485