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Marketing or methodology? : exposing the fallacies of PLS with simple demonstrations
Rönkkö, Mikko; Lee, Nick; Evermann, Joerg; McIntosh, … - In: European journal of marketing 57 (2023) 6, pp. 1597-1617
Persistent link: https://www.econbiz.de/10014340987
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Rejoinder: fractures in the edifice of PLS
Rönkkö, Mikko; Lee, Nick; Evermann, Joerg; McIntosh, … - In: European journal of marketing 57 (2023) 6, pp. 1626-1640
Persistent link: https://www.econbiz.de/10014340988
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A comparative study of the predictive power of component-based approaches to structural equation modeling
Cho, Gyeongcheol; Kim, Sunmee; Lee, Jonathan; Hwang, … - In: European journal of marketing 57 (2023) 6, pp. 1641-1661
Persistent link: https://www.econbiz.de/10014342037
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Predictive model assessment and selection in composite-based modeling using PLS-SEM : extensions and guidelines for using CVPAT
Sharma, Pratyush Nidhi; Liengaard, Benjamin Dybro; … - In: European journal of marketing 57 (2023) 6, pp. 1662-1677
Persistent link: https://www.econbiz.de/10014342089
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Partial least squares as a tool for scientific inquiry : comments on Cadogan and Lee
Henseler, Jörg; Schuberth, Florian - In: European journal of marketing 57 (2023) 6, pp. 1737-1757
Persistent link: https://www.econbiz.de/10014342106
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Scientific realism, the necessity of causal contact in measurement and emergent variables
Cadogan, John W.; Lee, Nick - In: European journal of marketing 57 (2023) 6, pp. 1758-1779
Persistent link: https://www.econbiz.de/10014342108
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Guest editorial: using partial least squares structural equation modeling (PLS-SEM) in quality management
Magno, Francesca; Cassia, Fabio; Ringle, Christian M. - In: The TQM journal : the international review of … 36 (2024) 5, pp. 1237-1241
Persistent link: https://www.econbiz.de/10014548060
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A brief review of partial least squares structural equation modeling (PLS-SEM) use in quality management studies
Magno, Francesca; Cassia, Fabio; Ringle, Christian M. - In: The TQM journal : the international review of … 36 (2024) 5, pp. 1242-1251
Persistent link: https://www.econbiz.de/10014548063
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Special issue: using partial least squares structural equation modeling (PLS-SEM) in quality management
Magno, Francesca (ed.); Cassia, Fabio (ed.);  … - 2024
Persistent link: https://www.econbiz.de/10014548070
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Special issue: advanced marketing analytics using Partial Least Squares Structural Equation Modeling (PLS SEM)
Sarstedt, Marko (ed.); Liu, Yide (ed.) - 2024
Persistent link: https://www.econbiz.de/10014537434