Strategie / Geschäftsmodelle -- Mobile Datendienste -- Mobile Strategy aus Sicht eines Providers -- Funktionierende Geschäftsmodelle im Bereich von mobilen Multimedia-Diensten -- Mobile Business -- Design -- Vom Bedürfniskontext zum mobilen Service-Produkt -- User Experience Design -- Next...

This paper argues that brick-and-mortar retail Small and Medium Enterprises (SMEs) can benefit significantly from the capabilities of mobile commerce (m-commerce) to respond to the unpredictable changes in the business environment, accommodate new consumer experiences, boost sales of...

"This book seeks to present, analyze, and illustrate the challenges and rewards of developing and producing mobile commerce applications, emphasizing the integral role M-commerce plays in global business"--Provided by publisher.

Introduction -- Contents discourse: a platform prelude -- Platform typology: from hardware to contents -- The Japanese genesis of transactional platform theory -- Docomo's i-mode and the formatting of the mobile internet -- Platforms after i-mode: Dwango's Niconico video -- Conclusion: the...