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Obal, Michael; Kunz, Werner - In: Journal of service management 24 (2013) 1, pp. 45-63

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Jahn, Benedikt; Kunz, Werner; Meyer, Anton - In: Identitätsbasierte Luxusmarkenführung : Grundlagen - …, (pp. 221-236). 2012

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Jahn, Benedikt; Kunz, Werner - In: Journal of service management 23 (2012) 3, pp. 344-361

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Obal, Michael W.; Burtch, Gordon; Kunz, Werner - 2013

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Obal, Michael; Kunz, Werner - In: Journal of business research : JBR 69 (2016) 3, pp. 1148-1156

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Anderl, Eva; Schumann, Jan Hendrik; Kunz, Werner - In: Journal of retailing 92 (2016) 2, pp. 185-203

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Walsh, Gianfranco; Albrecht, Arne K.; Kunz, Werner; … - In: British journal of management : BJM 27 (2016) 1, pp. 3-20

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Kunz, Werner; Seshadri, Sukanya - In: Journal of business research : JBR 68 (2015) 9, pp. 1822-1828

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Kunz, Werner; Meyer, Anton; Specht, Nina - 2004

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