Very few of the business and management programmes within UK universities focus on sales and sales management or were designed specifically to meet the needs of those wishing to make, or further, their careers in sales. Describes a postgraduate programme developed at the Manchester Metropolitan...

Analyses the strategy employed by Bass Plc within the competitive and aggressive beer industry. Focuses on the European beer industry and it is divided into three main parts. Part one identifies what seems to be the current strategy undertaken by Bass Plc. Part two identifies and analyses the...

The objectives of this article are to explain the importance of company culture and to point to the appropriateness of customer orientation as a method of expressing culture. The article further determines the connection between customer satisfaction and employee satisfaction and points to...

Posits that this analysis is based on the dependence of international sport sponsorship on the market audit and the individual product class/product form or brand environment. The MIXMAP‐model addresses the question of how the marketing mix framework can be used to analyse the competitive...

Based on an interview with a senior manager at Joshua Tetley & Son Ltd about the changing role of the business development manager. Summarizes the changes in the brewery industry following a report of the Monopolies and Mergers Commission in 1989 which reduced the number of public houses a...