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We analyze firms' investment in product innovation when there are heterogeneous consumer switching costs in markets with an industry leader. We show that higher switching costs require a successful entrant to charge a higher price and increase investment in product innovation to remain...
Persistent link: https://www.econbiz.de/10012863454
I formulate an econometric model of consumer learning and experimentation about new products in markets for packaged goods that nests alternative sources of dynamics. The model is estimated on household level scanner data of laundry detergent purchases, and the results suggest that consumers...
Persistent link: https://www.econbiz.de/10014224035
Consumers choosing flat-rate contracts tend to have insufficient usage to warrant the cost, particularly for new products. We propose and estimate a Bayesian learning model of tariff and usage choice that explains this "flat-rate bias'' without relying on behavioral misjudgments or...
Persistent link: https://www.econbiz.de/10014059541
Previous research has argued that telecommunications networks under nonlinear pricing cannot use reciprocal access charges as an instrument of collusion as long as the market is mature and there is either full participation or an exogenous participation rate. This paper shows that (even...
Persistent link: https://www.econbiz.de/10014061824
The emergence of smart TV device encourages the reconsideration of the customer’s subscription on the pay TV so that the phenomenon of cord-cutting evokes the other dimension of MVPD (Multi-Channel Video Programming Distribution) industry itself. Two major paths to adopt the new platform in...
Persistent link: https://www.econbiz.de/10014037426
This research examines the impact of switching costs on vendor choice in the market for routers and switches. We show that despite the use of open standards which attempt to enhance interoperabilities for equipments from different vendors, vendors in this market are able to maintain high...
Persistent link: https://www.econbiz.de/10014028687
Suppose that consumers incur fixed shopping costs and choose stores according to advertised discounts. Then, the extent to which a store will discount advertised items should increase with the profit from other regularly-priced items. Bookstores customarily advertise discounts on bestsellers....
Persistent link: https://www.econbiz.de/10014029593
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Theoretische Grundlagen zur Stimulationssuche von Individuen -- Exploratives Konsumentenverhalten -- Erklärungsbeitrag …Konsumenten werden oft maßgeblich von ihrem Abwechslungsbedürfnis beeinflusst. Dies führt sowohl zum Wechselverhalten …
Persistent link: https://www.econbiz.de/10013516645