This paper has four purposes. First, it points out and explains why the Market‐type culture, is not the culture type most conducive to business performance. This Market‐type culture reflects mainly a Transactional approach to the market rather than a longer term Relational approach to...

This empirical study of commercial banking relationships in France demonstrates that, despite the current emphasis on new technology, contact personnel remain important for the success of professional business‐to‐business services. When account managers are changed, the business clients feel...

Purpose – It has been suggested that the future success of non-profit organizations lies in ensuring the sustainable involvement of the Millennial generation through social network sites. Facebook is a social media (SM) network that creates new research contexts and methodologies in service...

Purpose – The purpose of this paper is to study micro-level research into the social dimensions of entrepreneurial partnerships assessed by the influences of: the degree of interpersonal attraction, the strength of relational norms and the level of partner trustworthiness on value co-creations...

Purpose: This study aims to highlight the processes that private organisations implement to improve access to health care services for low-income communities in Brazil. Design/methodology/approach: A qualitative research based on a comparative case study was conducted in São Paulo. A...

Purpose: This paper aims to investigate whether and how cross-sector partnerships (a growing yet controversial phenomenon) contribute to both non-governmental organizations (NGOs) and multinational companies (MNCs) political powers. Design/methodology/approach: The method consists of a single...