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The objective of this article is to understand the process of construction and operation of sectorial brands (a type of shared brand) for the Brazilian winemaking sector, considering the perspective of different stakeholders: government agencies, associations, and managers of the wineries. The...
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Purpose: The transformation and exploitation of knowledge are part of the absorptive capacity carried out. The article presents, from a linear regression model, the analysis of these two dimensions in 155 organizations in Brazil and 61 in Colombia. Design/methodology/approach: The methodology...
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