Stoica, Ivona; Dumitru, Nicoleta Rossela - In: Holistic Marketing Management 1 (2011) 4, pp. 53-60
The meaning of globalization can be characterized in terms of three essential features: universal character, economic … and social implications things generated also by the intensity of the event. According to experts, globalization is … that multinational companies are considering them in the expansion of global business, globalization is seen as a …