Muhammad, Danish; Azam, Rehan; Syed Akbar, Suleman - Volkswirtschaftliche Fakultät, … - 2012
The purpose of this research is to investigate that whether Globalization, culture and purchase behavior differ across … the three demographic factors (age, income and gender). Further study empirically substantiate that the globalization is … consumers who are young, having high income, and female are more inclined towards globalization, having western life style and …