Discusses consumer lifestyle attributes and psychographic data with respect to market segmentation and as systematized by “Eurostyles”. Describes a sample application of a neural etwork model to assist in the transfer of the Eurostyle typology to the USA.

Over the last decade various parametric approaches toward modelling segmented perception‐preference structures such as combined MDS and latent class procedures have been introduced. These methods, however, are not tailored for qualitative data describing consumers’ redundant and fuzzy...

Purpose – This article seeks to provide an empirical identification of groups of marketing scholars who share common beliefs about the role of science and the logic of scientific discovery. Design/methodology/approach – Topology is used representing network quantization to identify...

Travel counseling and recommender systems on the Internet have not yet become smart enough to fulfill the elementary functions a fastidious consumer may expect. The EU‐funded project named DieToRecs ( http://dietorecs.itc.it/ ) aims at improving recommender system functionality by...

The Tourism Knowledge Map is part of a larger project that develops a web portal entitled The Tourism Knowledge Base. On this web site the users will be offered comprehensive information about the organizations in Austria providing tourism education, research, and consulting services. The...

Image analysis faces data reduction problems when deriving low‐dimensional image spaces (‘perceptual maps’) from multidimensional profile data. The neurocomputing methodology of Self‐Organizing Maps may contribute to finding a radically parsimonious representation. The principles of SOM...