Einführung: Medienunternehmungen als betriebswirtschaftliches Erkenntnisobjekt -- Medienbetriebslehre als spezielle Betriebswirtschaftslehre: Orientierungsrahmen zur Entwicklung eines integrativen Medienmanagement-Konzeptes -- Referenzrahmen zur Entwicklung eines integrativen...

In an increasingly competitive business environment, many organizations have adopted the strategic planning approach in an attempt to achieve excellence in business. Implementation of appropriate strategies plays an important role for organizations' success. Balanced scorecard is an appropriate...

Strategic planning is especially important for organization's success and creation of competitive advantage in a competitive and complicated environment, and on the other hand achievement and implementation of strategies can perform an important role for the purpose of organizations' success,...