If the market allocates goods to those willing and able to pay the most for them, efforts to target durable health goods such as insecticide-treated bednets (ITNs) to poor populations may prove ineffective, with the poor reselling donated goods to the non-poor who value them more highly....

Rationale: Predictions of the demand for, or perceived benefits of, health interventions tend to be made from the results of a single study. This has prompted researchers to explore alternative approaches to derive parameter estimates. The increasing use of WTP in malaria control interventions...