case study of a large multinational bank in Ghana (name withheld for anonymity), data were collected with questionnaire …

Purpose – The purpose of this paper is to examine the dialogic communications potential of bank web sites in Ghana …. Design/methodology/approach – The authors undertook a qualitative content analysis of bank web sites in Ghana, drawing upon … Kent and Taylor's dialogic communications framework. Findings – Banks in Ghana have been fairly successful in creating web …

Ghana are male. Ghanaian bank customers choose a bank based on understanding and high rates of interest. The banks are …

/methodology/approach – Following a nation-wide survey among senior managers of 28 banks in Ghana, five research propositions were tested using multiple … research will help bank executives especially in Ghana and other developing countries to appreciate these marketing variables … research will help banks in Ghana and other developing countries to appreciate that their innovation efforts should …

Sub-Saharan Africa, specifically using Ghana as the study context. In addition, it explores the applicability of western …

bank advertising and customer loyalty in Ghana’s banking industry. Design/methodology/approach A total number of 600 … universal banks currently operating in Ghana. Structural equation modeling technique of PLS was used to test the nature of …

to examine the pattern of bank branch presence across rural and urban Ghana; the disparities in the spatial distribution …, geographically weighted Poisson regression, and data from Ghana’s banking sector to show the inequality in availability of branch …

evidence for this relationship has been conflicting. That for agriculture is rare. For Ghana, a developing agrarian economy …

insurance as a means of protecting financial investment in agricultural productivity in Ghana. Design/methodology/approach – The … paper reviews interventions in the provision of agricultural insurance in Ghana and then examines what is currently being … German Development Cooperation, the Ghana National Insurance Commission and government ministries and agencies, the Insurance …

Northern Savannah ecological zone of Ghana. Design/methodology/approach Secondary data from the Ghana Feed the Future baseline …