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Employee magazines and newspapers

Seybold, Geneva (contributor) - National Industrial Conference Board - 1953

Persistent link: https://www.econbiz.de/10001693306

Die Digitalisierung der Wertschöpfung als strategische Herausforderung für Zeitungs- und Zeitschriftenverlage

Keuper, Frank - In: Zukunft der Arbeit : wirtschaftliche Dynamik und Reformen, (pp. 81-107). 2002

Persistent link: https://www.econbiz.de/10001695108

Media markets with habit formation

Dewenter, Ralf - 2003 - [Elektronische Ressource]

The aim of this paper is to analyse the pricing behaviour of print media firms when consumption on reader markets is addictive or habituated. However, not only the reader but also the advertising market has to be considered by a publisher optimising profits. Because print media markets are...

Persistent link: https://www.econbiz.de/10001789503

The economics of media markets : a literature review

Dewenter, Ralf (contributor) - 2003 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001789510

Estimating the valuation of advertising

Dewenter, Ralf - 2003 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001789514

Document de référence / Hachette Filipacchi Medias

Hachette Filipacchi Medias <Levallois-Perret> - Levallois-Perret - 1999(2000) -

Persistent link: https://www.econbiz.de/10001507136

Competitiveness of the European Union publishing industries

Turku School of Economics; Europäische Kommission / … - 2000

Persistent link: https://www.econbiz.de/10001466198

Willings press guide / 3

Chesham, Bucks : Cision; 2005-2008: Chesham, Bucks : … - 2003 - 2014

Persistent link: https://www.econbiz.de/10001730106

Multimedia-Management : Strategien und Konzepte für Zeitungs- und Zeitschriftenverlage im digitalen Informationszeitalter

Keuper, Frank; Hans, René - 2003 - 1. Aufl.

Persistent link: https://www.econbiz.de/10010214334

Checking the pulse of print media : fifty years of newspaper and magazine advertising research

Nyilasy, Gergely; King, Karen Whitehill; Reid, Leonard N.; … - In: Journal of advertising research 51 (2011), pp. 167-181

Persistent link: https://www.econbiz.de/10009126983

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