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"The Oxford Handbook of China Innovation provides a contemporary and authoritative view of the role of innovation in China's extraordinary emergence. The Handbook consists of chapters written by over sixty experts from universities and research institutions worldwide, who describe and analyze...
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We study the impact of counterfeiting on a brand-name supply chain’s strategic choice of channel structures and how these structures in turn affect the counterfeiting market. In our model, the supplier can practice costly encroachment by launching a direct channel to sell brand-name products,...
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Referral programs are widely adopted to expand the awareness of newly launched products and to boost their sales and profits. In these programs, customers, upon purchasing a product, are invited to refer their friends, and to stimulate their referral actions, firms promise them certain benefits...
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