Band I führt in die betriebswirtschaftlichen Grundlagen ein. Der Schwerpunkt liegt dabei auf den funktionalen Aspekten der Immobilieninvestition und -finanzierung, der Immobilienanalyse und -bewertung sowie des Immobilienmarketings. Ein weiterer Gegenstand des Buches ist das Management von...

German department stores have lost ground in terms of attractiveness in a growingly com- petitive retail industry. Their concept is deemed to be static and outdated. Additionally, the attractiveness of central city locations has deteriorated, accelerating the conceptual decline of department...

Office markets in Europe are currently going through a severe downturn. At this point proprietors become more aware of the fact that tenants and their office space needs are more or less unfamiliar to them. In contrary to the retail sector, where market research on consumer behaviour is yet more...

ERES:conference