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Qualitative Bewertung von Werbung im Umfeld iTV (interactive television) : Bestandsaufnahme, Analyse und Perspektiven des deutschen Marktes

Schirmer, Nicolai - 2006

Persistent link: https://www.econbiz.de/10013438015

Active mediation of television, internet and mobile advertising

Shin, Wonsun - In: Young consumers : insight and ideas for responsible … 18 (2017) 4, pp. 378-392

Persistent link: https://www.econbiz.de/10011806307

Die Werbewirksamkeit alternativer Gestaltungsformen von TV-Spots : ein Beitrag zur Quantifizierung der Werbequalität

Ellinghaus, Uwe; Erichson, Bernd; Zweigle, Tanja - 1999

Persistent link: https://www.econbiz.de/10001420904

Evidence from Japan : a preliminary scale development of consumer perceptions of mobile portal sites

Katsukura, Akihiro; Nishiyama, Mamoru; Okazaki, Shintaro - In: Advertising and communication : proceedings 4th …, (pp. 242-248). 2005

Persistent link: https://www.econbiz.de/10003353823

Unshrouding effects on demand for a costly add-on : evidence from bank overdrafts in Turkey

Alan, Sule; Cemalcilar, Mehmet; Karlan, Dean; Zinman, … - 2015

Models of shrouding predict that firms lack incentives to compete on add-on prices. Working with a large Turkish bank to test SMS direct marketing promotions to 108,000 existing checking account holders, we find that messages promoting a large discount on the overdraft interest rate reduce...

Persistent link: https://www.econbiz.de/10010481055