The challenge of responding effectively to rapidly changing consumer needs and behaviors is recognized as one of the top strategic agenda items. We set out to obtain hard evidence of customer attitudes and behaviors. We undertook a worldwide insurance customer survey — unprecedented in both...

This article focuses on the relationship between university research (in this case science research) and national economic productivity, particularly in the context of the emerging knowledge economy. It addresses the question of whether university research output should be treated as a public...

Cet article s’intéresse au rapport entre la recherche universitaire (en l’occurrence la recherche scientifique) et la productivité économique nationale, plus particulièrement dans le contexte de la nouvelle économie du savoir. Il pose, en termes économiques, la question de savoir si le...

Investigates the rise of the margarine industry and how it became an indispensable foodstuff. Discusses its inventor, Hypolite Mege Mouries, born in France in October 1817, and how his research led to the development of margarine and its sale in France in 1872. Sketches the growth of world...