Purpose This paper aims to understand what reflexivity means and explores which types of reflexivity could be applied within social marketing practice as a critical approach to overcoming failures. Design/methodology/approach This paper is a critical literature review. Findings The study...

Purpose – The purpose of this paper is to examine the role of university ranking systems as instruments of university quality assessment. Some controversy surrounds the methodology used to compile such instruments. Accordingly, different compilers have adopted different methods to produce...