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Wachstum mit Marken : Marken d...
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Brand management
17,639
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9,229
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8,466
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8,427
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8,189
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7,533
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7,427
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2,745
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2,742
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2,232
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1,268
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1,101
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989
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987
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956
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954
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925
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889
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802
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783
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760
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752
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704
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Esch, Franz-Rudolf
140
Burmann, Christoph
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94
Meffert, Heribert
75
Huber, Frank
74
Melewar, T. C.
74
Keller, Kevin Lane
68
Bruhn, Manfred
67
De Chernatony, Leslie
55
Sattler, Henrik
55
Ahlert, Dieter
54
Balmer, John M. T.
46
Tomczak, Torsten
46
Bauer, Hans H.
45
Phau, Ian
41
Wiedmann, Klaus-Peter
41
Fournier, Susan
40
Loureiro, Sandra Maria Correia
40
Merrilees, Bill
39
Bang, Nguyen
38
Schmidt, Holger J.
37
Ind, Nicholas
36
Romaniuk, Jenni
35
Foroudi, Pantea
34
Uggla, Henrik
34
Herrmann, Andreas
33
Iglesias, Oriol
33
Ko, Eunju
33
Strebinger, Andreas
33
Kernstock, Joachim
31
Völckner, Franziska
31
Gupta, Suraksha
30
Langner, Tobias
30
MacInnis, Deborah J.
30
Veloutsou, Cleopatra
30
Christodoulides, George
29
Dawes, John
29
Errichiello, Oliver Carlo
29
Park, C. Whan
29
Aaker, David A.
28
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Springer Fachmedien Wiesbaden
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National Bureau of Economic Research
44
Gesellschaft zur Erforschung des Markenwesens
28
Université Paris-Dauphine (Paris IX)
27
Verlag Dr. Kovač
20
Haufe-Lexware GmbH & Co. KG
15
Markenverband
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Information Resources Management Association
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Springer Gabler <Firma>
8
NetLibrary, Inc
7
Springer International Publishing
7
Université Paris-Dauphine
7
Books on Demand GmbH <Norderstedt>
6
Campus Verlag
6
Gesellschaft für Konsum-, Markt- und Absatzforschung
6
Verlag Franz Vahlen
6
American Marketing Association
5
Fachhochschule Reutlingen / European School of Business
5
Helmut-Schmidt-Universität
5
IGI Global
5
International Institute of Social and Economic Sciences
5
Lithuanian University of Agriculture
5
Siauliai University
5
Vytautas Magnus University
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Österreichische Werbewissenschaftliche Gesellschaft
5
De Gruyter Oldenbourg
4
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4
Edward Elgar Publishing
4
Europäische Kommission
4
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4
HEC Paris (École des Hautes Études Commerciales)
4
ISM University of Management and Economics
4
OECD
4
Redline Verlag
4
Trendbüro <Hamburg>
4
United States Trademark Association
4
Chambre de commerce et d'industrie de Paris
3
Erasmus Research Institute of Management
3
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Journal of business research : JBR
645
The journal of brand management : an international journal
616
The journal of product & brand management
392
SpringerLink / Bücher
337
Journal of retailing and consumer services
312
European journal of marketing : EJM
141
Psychology & marketing
141
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
125
Journal of Product & Brand Management
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Journal of strategic marketing
113
Marketing intelligence & planning
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Journal of marketing research : JMR
112
Industrial marketing management : the international journal for industrial and high-tech firms
109
Journal of advertising research
109
Journal of marketing communications
109
Asia Pacific journal of marketing and logistics
107
Journal of marketing
107
Journal of marketing management : MM
106
International journal of hospitality management
105
Strategic Direction
100
The IUP journal of brand management : IJBRM
94
Springer eBook Collection
93
Innovatives Markenmanagement
88
Journal of the Academy of Marketing Science
87
The Trademark reporter
85
Marketing letters : a journal of research in marketing
79
Journal of fashion marketing and management
76
Journal of promotion management : innovations in planning and applied research
76
Markenartikel : das Magazin für Markenführung
75
Research
74
Journal of international consumer marketing
73
International journal of internet marketing and advertising : IJIMA
71
Journal of promotion management : JPM
71
International journal of advertising : the review of marketing communications
68
International marketing review
68
Tourism management : research, policies, practice
68
Marketing : ZFP ; journal of research and management
67
Journal of retailing
66
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
64
Journal of marketing management : JMM ; journal of the Academy of Marketing
62
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ECONIS (ZBW)
21,803
USB Cologne (EcoSocSci)
868
Other ZBW resources
509
RePEc
387
EconStor
71
BASE
57
ArchiDok
5
OLC EcoSci
5
USB Cologne (business full texts)
4
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Showing
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1
The formation of a nation tourism
brand
of Ukraine
Melnychenko, Svitlana
;
Bosovska, Myroslava
;
Okhrimenko, Alla
- In:
Baltic Journal of Economic Studies
7
(
2021
)
2
,
pp. 161-169
Persistent link: https://www.econbiz.de/10012587094
Saved in:
2
Brands and food-related decision making in the laboratory : how does food branding affect acute consumer choice, reference, and intake behaviours? : a systematic review of recent e...
Boyland, Emma J.
;
Christiansen, Paul
- In:
Journal of agricultural & food industrial organization
13
(
2015
)
1
,
pp. 45-54
Persistent link: https://www.econbiz.de/10011415789
Saved in:
3
Effect of celebrity endorsement in advertising activities by product type
Karasiewicz, Grzegorz
;
Kowalczuk, Martyna
- In:
International journal of management and economics
44
(
2014
),
pp. 76-93
Persistent link: https://www.econbiz.de/10011417546
Saved in:
4
Brand
and price : key signals when opening a franchise outlet
Calderon-Monge, Esther
;
Huerta-Zavala, Pilar
- In:
Journal of promotion management : JPM
21
(
2015
)
4
,
pp. 416-431
Persistent link: https://www.econbiz.de/10011433399
Saved in:
5
Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10011305971
Saved in:
6
Brand
naming : sound symbolism,
brand
preference and
brand
performance
Duduciuc, Alina
;
Ivan, Loredana
- In:
Studies and scientific researches / Economics edition / …
20
(
2014
),
pp. 169-176
Persistent link: https://www.econbiz.de/10011339605
Saved in:
7
The times (and brands) are a changin' : a response to Gaski's commentary
Conejo, Francisco
;
Wooliscroft, Ben
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 391-396
Persistent link: https://www.econbiz.de/10011339722
Saved in:
8
Fabricating celebrity brands via scandalous narrative : crafting, capering and commodifying the comedian, Russell
Brand
Mills, Scott
;
Patterson, Anthony
;
Quinn, Lee
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 599-615
Persistent link: https://www.econbiz.de/10011325784
Saved in:
9
International expansion of brands by realization of co-branding strategy
Grębosz, Magdalena
;
Otto, Jacek
- In:
Journal of economics & management
14
(
2013
),
pp. 77-87
Persistent link: https://www.econbiz.de/10010339301
Saved in:
10
Strategic importance of "
brand
" in tourism and hotel industry
Glavor, Kate
;
Koncul, Niko
- In:
Zagreb international review of economics & business
15
(
2012
)
2
,
pp. 79-86
Persistent link: https://www.econbiz.de/10010340614
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