Andreu, Rosario; Claver, Enrique; Quer, Diego - In: International Journal of Contemporary Hospitality Management 22 (2010) 1, pp. 7-23
Purpose – Diversification is one of the most promising strategies for tourism firms, the entry mode choice being an … firms in their diversification process. It aims to focus on firm factors drawn on the resource‐based view (RBV) to examine … between the entry mode and the type of diversification on profitability are also considered. Design …