//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Markenführung im Zeitalter von...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Brand management
17,660
Markenführung
17,246
Consumer behaviour
7,860
Konsumentenverhalten
7,827
Markenimage
7,190
Brand image
7,098
Markenartikel
5,336
Brand
5,334
Preiswettbewerb
3,592
Price competition
3,515
Beziehungsmarketing
2,604
Relationship marketing
2,604
Theorie
2,577
Theory
2,517
Markenpolitik
2,199
Social Web
1,806
Social web
1,803
Online-Marketing
1,646
Internet marketing
1,621
Marketingmanagement
1,438
Marketing management
1,430
Deutschland
1,320
Germany
1,234
Werbewirkung
1,172
Advertising effects
1,160
Marketing
934
Luxury goods
882
Luxusgüter
880
USA
878
United States
856
Einzelhandel
837
Werbung
823
Preismanagement
819
Retail trade
818
Pricing strategy
816
Advertising
810
Brand loyalty
676
Duopol
672
Corporate reputation
670
Firmenimage
670
more ...
less ...
Online availability
All
Undetermined
8,232
Free
3,913
Type of publication
All
Article
15,178
Book / Working Paper
7,683
Journal
39
Other
6
Type of publication (narrower categories)
All
Article in journal
11,919
Aufsatz in Zeitschrift
11,919
Aufsatz im Buch
2,528
Book section
2,528
Graue Literatur
1,462
Non-commercial literature
1,462
Working Paper
1,348
Arbeitspapier
1,194
Hochschulschrift
867
Thesis
618
Case study
465
Fallstudie
465
Collection of articles of several authors
428
Sammelwerk
428
Aufsatzsammlung
324
research-article
214
Conference paper
142
Konferenzbeitrag
142
Dissertation u.a. Prüfungsschriften
139
Reprint
107
Konferenzschrift
106
Ratgeber
100
Guidebook
94
Lehrbuch
91
Textbook
77
Conference proceedings
57
Bibliografie enthalten
55
Bibliography included
55
review
53
non-article
51
Collection of articles written by one author
50
Sammlung
50
review-article
45
conceptual-paper
44
Handbook
39
Handbuch
39
Article
28
Interview
27
case-report
25
viewpoint
20
more ...
less ...
Language
All
English
18,703
German
3,669
Undetermined
445
French
53
Italian
19
Polish
16
Russian
16
Spanish
10
Swedish
6
Dutch
4
Slovenian
4
Serbian
3
Lithuanian
2
Valencian
1
Czech
1
Hungarian
1
Kazakh
1
Norwegian
1
Portuguese
1
Slovak
1
Chinese
1
more ...
less ...
Author
All
Esch, Franz-Rudolf
130
Burmann, Christoph
125
Baumgarth, Carsten
91
Melewar, T. C.
74
Meffert, Heribert
62
Huber, Frank
59
Keller, Kevin Lane
59
Bruhn, Manfred
55
Ahlert, Dieter
48
Balmer, John M. T.
47
De Chernatony, Leslie
44
Tomczak, Torsten
43
Bang, Nguyen
38
Loureiro, Sandra Maria Correia
38
Merrilees, Bill
38
Phau, Ian
37
Schmidt, Holger J.
37
Bauer, Hans H.
36
Wiedmann, Klaus-Peter
36
Foroudi, Pantea
34
Fournier, Susan
33
Ind, Nicholas
33
Uggla, Henrik
33
Sattler, Henrik
32
Kernstock, Joachim
31
Christodoulides, George
30
Iglesias, Oriol
30
Romaniuk, Jenni
30
Gupta, Suraksha
28
Ko, Eunju
28
Strebinger, Andreas
28
Veloutsou, Cleopatra
28
Völckner, Franziska
28
Guzman, Francisco
27
Langner, Tobias
27
MacInnis, Deborah J.
27
Schroeder, Jonathan E.
26
Straume, Odd Rune
26
Swoboda, Bernhard
26
Brekke, Kurt R.
25
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
115
National Bureau of Economic Research
48
Gesellschaft zur Erforschung des Markenwesens
26
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
22
Verlag Dr. Kovač
17
C.E.P.R. Discussion Papers
14
Haufe-Lexware GmbH & Co. KG
13
Information Resources Management Association
12
Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain
10
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
9
NetLibrary, Inc
7
Springer Gabler <Firma>
7
Springer International Publishing
7
Tilburg University, Center for Economic Research
7
Barcelona Graduate School of Economics (Barcelona GSE)
6
Books on Demand GmbH <Norderstedt>
6
Campus Verlag
5
Center for Operations Research and Econometrics <Louvain-la-Neuve>
5
Economics Department, University of Missouri
5
Fachhochschule Reutlingen / European School of Business
5
Gesellschaft für Konsum-, Markt- und Absatzforschung
5
IGI Global
5
Verlag Franz Vahlen
5
Österreichische Werbewissenschaftliche Gesellschaft
5
American Marketing Association
4
De Gruyter Oldenbourg
4
Deutsche Werbewissenschaftliche Gesellschaft
4
Dipartimento di Economia e Management, Università degli Studi di Pisa
4
Edward Elgar Publishing
4
HAL
4
Helmut-Schmidt-Universität
4
International Monetary Fund (IMF)
4
Redline Verlag
4
Trendbüro <Hamburg>
4
Cowles Foundation for Research in Economics, Yale University
3
Departament d'Economia i Història Econòmica, Universitat Autònoma de Barcelona
3
Department of Economics, University of Warwick
3
Economics Institute for Research (SIR), Handelshögskolan i Stockholm
3
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
3
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
3
more ...
less ...
Published in...
All
Journal of business research : JBR
607
The journal of brand management : an international journal
562
The journal of product & brand management
387
SpringerLink / Bücher
320
Journal of retailing and consumer services
292
European journal of marketing : EJM
125
Journal of Product & Brand Management
117
Journal of strategic marketing
112
Psychology & marketing
112
Marketing intelligence & planning
111
Industrial marketing management : the international journal for industrial and high-tech firms
108
Journal of marketing communications
107
International journal of hospitality management
105
Asia Pacific journal of marketing and logistics
104
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
104
Journal of marketing management : MM
102
Strategic Direction
99
The IUP journal of brand management : IJBRM
92
Springer eBook Collection
89
Innovatives Markenmanagement
86
Journal of marketing
85
Journal of the Academy of Marketing Science
84
Marketing letters : a journal of research in marketing
76
International journal of internet marketing and advertising : IJIMA
75
Journal of promotion management : innovations in planning and applied research
75
Research
69
Tourism management : research, policies, practice
69
International journal of advertising : the review of marketing communications
68
Journal of marketing research : JMR
68
Journal of promotion management : JPM
68
International journal of industrial organization
67
Journal of fashion marketing and management
66
Journal of international consumer marketing
66
Journal of advertising research
65
International marketing review
64
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Journal of marketing management : JMM ; journal of the Academy of Marketing
60
Cogent business & management
59
Qualitative market research : an international journal
59
Discussion paper / Centre for Economic Policy Research
58
more ...
less ...
Source
All
ECONIS (ZBW)
21,089
USB Cologne (EcoSocSci)
690
Other ZBW resources
457
RePEc
431
EconStor
198
BASE
28
USB Cologne (business full texts)
12
ArchiDok
1
more ...
less ...
Showing
91
-
100
of
22,906
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
91
Number of firms, rationing, matching, and knowledge : a comprehensive study of variations in experimental Kreps-Scheinkman markets
Jacobs, Martin
- In:
The B.E. journal of economic analysis & policy
16
(
2016
)
3
,
pp. 1273-1319
Persistent link: https://www.econbiz.de/10011650413
Saved in:
92
Why don't prices rise during periods of peak demand? : synchronize demand to relax competition
Miao, Chun-Hui
- In:
The B.E. journal of economic analysis & policy
16
(
2016
)
3
,
pp. 1587-1597
Persistent link: https://www.econbiz.de/10011653876
Saved in:
93
Optimal tree trial strategy of software in the digital environment
Guo, Shuojia
;
Choi, Seung-chan
- In:
International journal of business environment : IJBE
8
(
2016
)
1
,
pp. 43-64
Persistent link: https://www.econbiz.de/10011590924
Saved in:
94
Price to compete ... with many : how to identify price competition in high dimensional space
Li, Jun
;
Netessine, Serguei
;
Koulayev, Sergei
-
2016
-
Revised version of 2015/73/TOM
Persistent link: https://www.econbiz.de/10011595124
Saved in:
95
Vertical boundaries and endogenous intensity of social comparison
Kopel, Michael
;
Ressi, Anna
- In:
Journal of institutional and theoretical economics : JITE
175
(
2019
)
2
,
pp. 207-227
Persistent link: https://www.econbiz.de/10012058078
Saved in:
96
Mortgage product diversity : responding to consumer demand or protecting lender profit? : an asymmetric panel analysis
Nguyen, Jeremy
;
Valadkhani, Abbas
;
Smyth, Russell
- In:
Applied economics
50
(
2018
)
43
,
pp. 4694-4704
Persistent link: https://www.econbiz.de/10012061609
Saved in:
97
Channel competition and coordination of a dual-channel supply chain with demand and cost disruptions
Tang, Chunhua
;
Yang, Honglin
;
Cao, Erbao
;
Lai, Kin Keung
- In:
Applied economics
50
(
2018
)
46
,
pp. 4999-5016
Persistent link: https://www.econbiz.de/10012061672
Saved in:
98
Optimal outsourcing strategies when capacity is limited
Ghamat, Salar
;
Pun, Hubert
;
Yan, Xinghao
- In:
Decision sciences : DS
49
(
2018
)
5
,
pp. 958-991
Persistent link: https://www.econbiz.de/10012012590
Saved in:
99
Market integration between wild and farmed seabream and seabass in Spain
Bjørndal, Trond
;
Guillen, Jordi
- In:
Applied economics
49
(
2017
)
45
,
pp. 4567-4578
Persistent link: https://www.econbiz.de/10011844234
Saved in:
100
Price to compete ... with many : how to identify price competition in high-dimensional space
Li, Jun
;
Netessine, Serguei
;
Koulayev, Sergei
- In:
Management science : journal of the Institute for …
64
(
2018
)
9
,
pp. 4118-4136
Persistent link: https://www.econbiz.de/10011921494
Saved in:
First
Prev
6
7
8
9
10
11
12
13
14
15
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->