Haron, Sudin; Ahmad, Norafifah; Planisek, Sandra L. - In: International Journal of Bank Marketing 12 (1994) 1, pp. 32-40
A fiercer level of competition is becoming the most influential factor in the structure and activities of the banking system around the globe. Banks are competing not only with themselves, but also with other financial institutions within the financial industry. In a plural society such as in...