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What are the effective strategic orientations for new product success under different environments? : an empirical study of Chineses businesses
Yang, Yan; Wang, Qing; Zhu, Hengyuan; Wu, Guisheng - In: The journal of product innovation management : an … 29 (2012) 2, pp. 166-179
Persistent link: https://www.econbiz.de/10009504644
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The interaction between regulation and market and technology opportunities : a case study of the Chines mobile phone industry
Zhu, Hengyuan; Yang, Yan; Tintchev, Marin T.; Wu, Guisheng - In: Innovation : management, policy & practice ; the … 8 (2006) 1/2, pp. 102-112
Persistent link: https://www.econbiz.de/10009956722
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Are consumers what they consume? : linking lifestyle segmentation to product attributes ; an exploratory study of the Chinese mobile phone market
Zhu, Hengyuan; Wang, Qing; Yan, Ligang; Wu, Guisheng - In: Journal of marketing management : MM 25 (2009) 3/4, pp. 295-314
Persistent link: https://www.econbiz.de/10003838534
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Are consumers what they consume? - Linking lifestyle segmentation to product attributes: an exploratory study of the Chinese mobile phone market
Zhu, Hengyuan; Wang, Qing; Yan, Ligang; Wu, Guisheng - In: Journal of marketing management : MM 25 (2009) 3, pp. 295-315
Persistent link: https://www.econbiz.de/10008416606
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Are consumers what they consume? - Linking lifestyle segmentation to product attributes: an exploratory study of the Chinese mobile phone market
Zhu, Hengyuan; Wang, Qing; Yan, Ligang; Wu, Guisheng - In: Journal of marketing management : MM 25 (2009) 3-4, pp. 295-314
Persistent link: https://www.econbiz.de/10008283584
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The determinants of the choice of innovation source for Chinese firms
Chen, Jian; Guo, Yidi; Huang, Shuo; Zhu, Hengyuan - In: International journal of technology management : IJTM 53 (2011) 1, pp. 44-68
Persistent link: https://www.econbiz.de/10008901207
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Can me-too products prevail? : performance of new product development and sources of idea generation in China ; an emerging market
Chen, Jian; Guo, Yidi; Zhu, Hengyuan - In: R & D management 42 (2012) 3, pp. 273-288
Persistent link: https://www.econbiz.de/10009570602
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The evolution of R&D capability in multinational corporations in emerging markets : evidence from China
Qi, Meng; Wang, Yi; Zhang, Marina Yue; Zhu, Hengyuan - In: International journal of technology management : IJTM 64 (2014) 2/4, pp. 210-231
Persistent link: https://www.econbiz.de/10010437192
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The fit between business model innovation and demand-side dynamics : catch-up of China's latecomer mobile handset manufacturers
Zhu, Hengyuan; Zhang, Marina Yue; Lin, Wenchen - In: Innovation: organization & management : IOM 19 (2017) 2, pp. 146-166
Persistent link: https://www.econbiz.de/10011730718
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The evolution of China’s innovation capability : an interview with Hengyuan Zhu
Zhu, Hengyuan (interviewee); Euchner, Jim (interviewer) - In: Research technology management : RTM 61 (2018) 3, pp. 11-15
Persistent link: https://www.econbiz.de/10011977487