Purpose: The purpose of this paper is to explore the motivations underpinning the foreign direct investment (FDI) activities, including the location and entry mode decisions, of nascent multinational enterprises (MNEs) from West Africa. Design/methodology/approach: This research adopted a case...

This study explores the e-brand building and communication strategies of a small sample of UK-based internet companies, including a few with significant international brand profiles. It contributes by providing rare empirical insights into the e-branding phenomenon, which complement the extant,...

Purpose – This study aims to explore the key factors of the electronic service quality (e‐SQ) perceptions of UK banking customers and to evaluate the customers’ perceptions of their banks’ actual performance on the identified e‐SQ dimensions. Design/methodology/approach – A survey...

Explores the entrepreneurial underpinning of the low export involvement level of manufacturing firms from Nigeria, a sub‐Sahara African, developing country. Using a pre‐validated export‐entrepreneurial orientation construct (and a 78‐firm representative sample), a high versus low...

This paper reports relevant evidence regarding the importance of decision makers’ background and experiential factors in promoting export entrepreneurship among less performing developing country firms. Subsequent discussion reveals the consistency of the findings with the balance of previous...