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Jreisat, Ammar; Al-Mohamad, Somar - In: Montenegrin journal of economics 18 (2022) 4, pp. 167-179

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Evaluation of forecasting accuracy of an equity valuation model : a case of ZEE

Kumar, Amit; Chaudhry, Shivani; Sao, Ameet - In: International journal of accounting, auditing and … 19 (2023) 2, pp. 234-249

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Why are Muslim countries underdeveloped? : a system GMM approach

Al Fozaie, Mohammad Tariq; Wahid, Hairunnizam - In: Journal of economic cooperation & development 42 (2022) 4, pp. 45-76

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Optimization of media strategy via marketing mix modeling in retailing

Fareniuk, Yana; Chornous, Galyna - In: Mokslo darbai / Vilniaus Universitetas 102 (2023) 1, pp. 6-25

The paper describes the marketing mix modeling results for companies in nonfood retailing. The main objectives of the research are to demonstrate the viable way of making effective recommendations for optimizing the media strategy by modeling offline and online traffic to the stores based on...

Persistent link: https://www.econbiz.de/10014287537